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SATO NZ Tech Success Story

Tech upgrade at SATO NZ boasts a state-of-the-art mobile meeting rooms experience

SATO New Zealand is the Kiwi wing of its global enterprise, specialising in supplying and supporting labelling, primary labels, shrink sleeves, wrap-around labels and data collection solutions.

The company’s operations extend beyond labelling to scanners, label printers, wireless networks, and software systems.

SATO NZ’s new General Manager, Jurgen Gielen, discovered that the company didn’t have a decent video conferencing system and needed an upgrade to make the meeting rooms more efficient and tech-savvy.

SATO is a global corporation with offices on almost all continents, and calls between their offices were integral to their operations.

The SATO NZ office has three meeting spaces in their building and a lot of outdated equipment that would often fail to deliver a great meeting experience. This included a number of old electronic whiteboards, an old TV with a tiny camera on it and multiple speakers plugged in to handle the sound requirements. One of their meeting rooms also had a ceiling-mounted projector and an electric projection screen.

SATO NZ contacted OfficeMax for a technology solution to upgrade their boardroom and reduce manual clutter for a hassle-free meeting experience.

The Challenge 

  • Jurgen wanted a new video conference system with wireless screen-sharing capability.
  • Replace their outdated electronic whiteboards, and bulky TV, with new equipment.
  • Make the meeting rooms look dynamic, modern, advanced and presentable to visitors.

Results at a glance


Delivered a hi-tech solution

Delivered a hi-tech solution

Made the meeting rooms technologically advanced, appear modern and impressed the visitors.
Improved meeting experience

Improved meeting experience

Wheel the mobile video conferencing system in all three meeting rooms and plug and play in minutes.
Boost efficiency and productivity

Boost efficiency and productivity

Reduced time in sorting technology, instead increased members' efficiency and general meetings' overall productivity.

The Solution 
An OfficeMax technology specialist visited SATO NZ, analysed the spaces, and recommended a mobile solution that would transform their meeting room experience.

Commbox Interactive Touchscreen Display Panel with Logitech Rally Bar Mini:

The Commbox Interactive display panel mounted with the Logitech Rally Bar audio-video system streamlined the meeting process in the boardroom.

  • Being mobile (on a stand), the Commbox can be moved across all three meeting rooms as required and used as plug-and-play in minutes. 
  • The Logitech Rally Bar Mini, with its built-in Teams software, allows Video Conference calls without the need for a computer, offers a huge improvement in meeting room sound and provides high-definition video in the meeting room. 

“One added benefit is the CommBox display shows when the meeting room is booked.”

Jurgen Gielen,
General Manager, SATO NZ

CommBox TV
  • The Commbox has an in-built whiteboard function, reducing the room's need for an extra whiteboard. The notes could also be shared with everyone digitally while in the meeting.
  • The ability to wirelessly share content from any device, including Windows laptops and mobile phones, to the Commbox without worrying about looking for a compatible cable was something Jurgen wanted.

“It has made a huge difference to the quality of our meetings and portrays a modern image to our visitors.”

Jurgen Gielen,
General Manager, SATO NZ


The Results

These solutions resulted in a massive improvement in their video conference system and a seamless experience in holding meetings for all their rooms.

  • The modern state-of-the-art system and sleek design impressed the visitors.
  • Opting for a mobile solution enabled SATO to get rid of all their obsolete equipment, reducing clutter and regaining space in their meeting rooms.
  • SATO staff actively participate in international Teams meetings being able to be seen as well as heard and no longer have to squint or crowd around a tiny camera and mic.

“We no longer have to plug in a laptop to hold a Teams meeting as the Rally Bar mini has Teams built in. We can walk into the room and tap on the CommBox screen to join Teams calls – It couldn’t be any simpler.”

Jurgen Gielen,
General Manager, SATO NZ

SATO NZ Building


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